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X-H1

Shooting Moments, Making Stories

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GFX 50S

Open Your Eyes

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X-T2

Creative Perfection

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X-Pro2

For the Unseen Photography

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X-A3

Elegance in Beauty and Style

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X-T20

Quality on Every Shot

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X-H1
GFX 50S
X-T2
X-Pro2
X-A3
X-T20
FEATURED PRODUCTS

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X-H1
X-A5
X-E3
X-A3
X-T20
X-T2
X-PRO2
GFX 50S
X-100F
X-H1

The FUJIFILM X-H1 uses the APS-C size X-Trans™ CMOS III sensor (24.30 million pixels, without low-pass filter) and the high-speed image processing engine X-Processor Pro. When used in combination with the extremely high-quality FUJINON lens, as well as the unique color reproduction technology developed by FUJIFILM more than 8 decades ago, the FUJIFILM X-H1 produces outstanding, unrivaled quality images recording the finest details of the subject including its texture, three-dimensional structure and even the atmosphere and vibe of a particular scene.

X-A5

Introducing the compact mirrorless camera that delivers FUJIFILM’s distinctive color reproduction, advanced mobility and extended shooting capability of 450 frames per charge

The FUJIFILM X-A5 features the 24.2MP APS-C sensor equipped with a phase detection autofocus system, and a newly-developed image processing engine that boasts processing speed 1.5 times faster than previous models. The camera makes maximum use of the company’s color reproduction technology, perfected from over 80 years of industry experience, while also taking basic camera performance such as autofocus and auto exposure to another level.

X-E3

The FUJIFILM X-E3 features APS-C 24.3 megapixel X-TransTM*1 CMOS III sensor and the X-Processor Pro high-speed image processing engine. The FUJIFILM X-E3 is the first X Series model to feature Bluetooth®*2 low energy wireless communication. You can pair the camera with your smartphone or tablet device for easy transfer of pictures taken using minimal power. The LCD monitor, on the back of the camera, uses a static touchscreen panel which supports the conventional “Touch Shot”, “Touch AF” and “Focus Area Selection” capabilities.

An all-new “Touch Function” feature will be available on the FUJIFILM X-E3, which enables gesture control like flick and pinch zoom, to further enhance touchscreen operation. The AF algorithm has been updated to enhance the camera’s performance for tracking a moving subject. The FUJIFILM X-E3’s premium exterior design, agility and functional beauty make it a mirrorless camera that is “a pleasure to own and fun to shoot with” at the same time.

X-A3

Introducing the selfie-optimized mirrorless digital camera “FUJIFILM X-A3”. The FUJIFILM X-A3 has been designed with the younger generation in mind and is perfectly suited to taking “self portraits.”

It joins the X Series of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. To enable easy self-portraits, the FUJIFLM X-A3 features an LCD screen that is not blocked by the camera when tilted by 180 degrees, thus helping to maintain 100% visibility. Other features such as Eye Detection AF are designed to improve self-portrait shooting even further, and the new Portrait Enhancer mode includes the option to brighten the skin-tone.

The camera can shoot approx. 410 frames per charge, and, when fitted with the supplied lens “XC16-50mmF3.5-5.6 OIS II,” it can focus on a subject at a distance of approx. 7cm from the front edge of the lens for class leading macro capability in its class

X-T20

The compact and lightweight FUJIFILM X-T20 is complete with APS-C sized 24.3MP X-TransTMCMOS III*1 sensor and X-Processor Pro image processing engine.  The updated sensor and processor, along with a reworked AF algorithm, boost the camera's startup time and AF performance, dramatically improving its ability to track moving subjects, while the tilting touchscreen LCD monitor enables users to shoot from a variety of angles with ease.

The X-T20 also has enhanced video functionality and is capable of capturing 4K movies with Fujifilm's popular Film Simulation modes. Staying true to the X Series functional design ethos, the X-T20 also combines an SLR-style viewfinder and dial-based operation.

X-T2

The ultimate mirrorless digital camera delivering creative perfection with advanced autofocus functions and 4K high definition video.

In its compact, lightweight and robust body, the FUJIFILM X-T2 delivers everything you need. A large, high definition EVF, easy to use dials, high-speed AF, compatibility with an extensive range of high-performance interchangeable lenses, Film Simulation modes that inherit the legacy of Fujifilm colors, unparalleled image quality and outstanding 4K movie recording, made possible by the latest sensor and processing engine, It is the X series perfected.

X-PRO2

Taking performance to new heights, the FUJIFILM X-Pro2 offers the world’s only Hybrid Multi Viewfinder and features a brand new 24MP X-Trans III sensor.

The FUJIFILM X-Pro2 boasts a Hybrid Viewfinder capable of instantly switching between optical and electronic finders, plus an updated image sensor and processor, which dramatically improve image quality. By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the color reproduction technology accumulated through more than 80 years as a photographic film manufacturer, the FUJIFILM X-Pro2 delivers the best ever results from an X-series camera.

GFX 50S

The FUJIFILM GFX 50S delivers the world's best image quality. It combines outstanding resolution of 51.4 megapixels with exceptional tones, advanced color reproduction and high-performance lenses. This level of image quality is purely motivational. The world around you changes the moment you hold this camera in your hand. Appreciate all that can be achieved with Fujifilm's new medium format mirrorless camera system, GFX.

Fujifilm has always prioritized image quality in its medium format film cameras. Now, after establishing a solid market position in digital imaging, the company is returning to the world of medium format with the launch of the GFX 50S. By using in-depth knowledge of larger format cameras and applying the same philosophy that has run throughout the development of Fujifilm's digital photographic equipment, this camera achieves new standards in photographic quality. The GFX 50S begins a new chapter in camera history.

X-100F

The fourth-generation release of the series, X100F, features the latest image sensor and high-speed image processing engine to deliver the highest level of image quality and mobility in the series. This is the ultimate in premium compact digital camera, equipped with the Advanced Hybrid Viewfinder of enhanced convenience. While maintaining the elegant design that has proven to be popular, the new camera has been developed in pursuit for easy operability, reflecting requests from users of previous models.

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BLOGS

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