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The FUJIFILM X-E3 features APS-C 24.3 megapixel X-TransTM*1 CMOS III sensor and the X-Processor Pro high-speed image processing engine. The FUJIFILM X-E3 is the first X Series model to feature Bluetooth®*2 low energy wireless communication. You can pair the camera with your smartphone or tablet device for easy transfer of pictures taken using minimal power. The LCD monitor, on the back of the camera, uses a static touchscreen panel which supports the conventional “Touch Shot”, “Touch AF” and “Focus Area Selection” capabilities.

An all-new “Touch Function” feature will be available on the FUJIFILM X-E3, which enables gesture control like flick and pinch zoom, to further enhance touchscreen operation. The AF algorithm has been updated to enhance the camera’s performance for tracking a moving subject. The FUJIFILM X-E3’s premium exterior design, agility and functional beauty make it a mirrorless camera that is “a pleasure to own and fun to shoot with” at the same time.


Introducing the selfie-optimized mirrorless digital camera “FUJIFILM X-A3”. The FUJIFILM X-A3 has been designed with the younger generation in mind and is perfectly suited to taking “self portraits.”

It joins the X Series of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. To enable easy self-portraits, the FUJIFLM X-A3 features an LCD screen that is not blocked by the camera when tilted by 180 degrees, thus helping to maintain 100% visibility. Other features such as Eye Detection AF are designed to improve self-portrait shooting even further, and the new Portrait Enhancer mode includes the option to brighten the skin-tone.

The camera can shoot approx. 410 frames per charge, and, when fitted with the supplied lens “XC16-50mmF3.5-5.6 OIS II,” it can focus on a subject at a distance of approx. 7cm from the front edge of the lens for class leading macro capability in its class


The compact and lightweight FUJIFILM X-T20 is complete with APS-C sized 24.3MP X-TransTMCMOS III*1 sensor and X-Processor Pro image processing engine.  The updated sensor and processor, along with a reworked AF algorithm, boost the camera's startup time and AF performance, dramatically improving its ability to track moving subjects, while the tilting touchscreen LCD monitor enables users to shoot from a variety of angles with ease.

The X-T20 also has enhanced video functionality and is capable of capturing 4K movies with Fujifilm's popular Film Simulation modes. Staying true to the X Series functional design ethos, the X-T20 also combines an SLR-style viewfinder and dial-based operation.


The ultimate mirrorless digital camera delivering creative perfection with advanced autofocus functions and 4K high definition video.

In its compact, lightweight and robust body, the FUJIFILM X-T2 delivers everything you need. A large, high definition EVF, easy to use dials, high-speed AF, compatibility with an extensive range of high-performance interchangeable lenses, Film Simulation modes that inherit the legacy of Fujifilm colors, unparalleled image quality and outstanding 4K movie recording, made possible by the latest sensor and processing engine, It is the X series perfected.


Taking performance to new heights, the FUJIFILM X-Pro2 offers the world’s only Hybrid Multi Viewfinder and features a brand new 24MP X-Trans III sensor.

The FUJIFILM X-Pro2 boasts a Hybrid Viewfinder capable of instantly switching between optical and electronic finders, plus an updated image sensor and processor, which dramatically improve image quality. By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the color reproduction technology accumulated through more than 80 years as a photographic film manufacturer, the FUJIFILM X-Pro2 delivers the best ever results from an X-series camera.


The FUJIFILM GFX 50S delivers the world's best image quality. It combines outstanding resolution of 51.4 megapixels with exceptional tones, advanced color reproduction and high-performance lenses. This level of image quality is purely motivational. The world around you changes the moment you hold this camera in your hand. Appreciate all that can be achieved with Fujifilm's new medium format mirrorless camera system, GFX.

Fujifilm has always prioritized image quality in its medium format film cameras. Now, after establishing a solid market position in digital imaging, the company is returning to the world of medium format with the launch of the GFX 50S. By using in-depth knowledge of larger format cameras and applying the same philosophy that has run throughout the development of Fujifilm's digital photographic equipment, this camera achieves new standards in photographic quality. The GFX 50S begins a new chapter in camera history.


The fourth-generation release of the series, X100F, features the latest image sensor and high-speed image processing engine to deliver the highest level of image quality and mobility in the series. This is the ultimate in premium compact digital camera, equipped with the Advanced Hybrid Viewfinder of enhanced convenience. While maintaining the elegant design that has proven to be popular, the new camera has been developed in pursuit for easy operability, reflecting requests from users of previous models.


Camerahaus Photolympics

Camerahaus Photolympics

Learn more how to take stunning portraits with the new X-E3 from fashion and advertising photographers Niko Villegas

and Learn tips and tricks on shooting models using FUJIFILM X-Series by Dar Ramos

on November 25, 2017 at SM MOA, Music Hall This event is FREE of charge. Hurry and register now 

FUJIFILM 5th Anniversary - Nationwide Photowalk

FUJIFILM 5th Anniversary - Nationwide Photowalk

In celebration of FUJIFILM Philippines' 5th anniversary, we invite you to join the FUJIFILM NATIONWIDE PHOTOWALK happening on August 12, 2017 (Saturday), 6AM, and meet up at a designated location in your town to walk around and take photographs, create own style of photography, socialize, be inspired, make new friends, and win digital / instax cameras!

Photowalk is open to all camera users. Photo contest, however, is exclusive to FUJIFILM users only.

Top 100 photos will be selected to be part of an exhibit.

*Grand winner will be awarded a FUJIFILM X-T20, first and second runners-up will win FUJIFILM X-A10, and third and fourth runners-up will receive the new instax SQ10 camera.


Angeles City -
Meet-up point: Museo ning Angeles (in front of Holy Rosary Parish Church)

Bacolod City -
Meet-up point: Bacolod City Public Plaza

Baguio City -
Meet-up point: in front of baguio cathedral

Batangas City -
Meet-up point: In front of San Sebastian Cathedral Lipa City Batangas

Bulacan -
Meet-up point: St. James the Apostle Parish parking lot, Plaridel

Cagayan De Oro City -
Meet-up point: Vicente de Lara Park (McArthur Park), Don A. Velez St.

Cebu City -
Meet-up point: Magellans Cross

Davao City -
Meet-up point: Magsaysay Park, Sta. Ana

General Santos City -
Meet-up point: Jollibee National Highway

Iloilo City -
Meet-up point: Jaro Plaza

La Union -
Meet-up point: in front of La Union, San Fernando City hall

Manila City -
Meet-up point: Liwasang Bonifacio

Montalban -
Meet-up point: Jollibee beside Rodriguez Municipal Hall

Naga City -
Meet-up point: Phil Cafe, Panganiban Drive Naga City. (Infront of Metro Gaisano)

Ozamiz City -
Meet-up point: Ozamiz City Cathedral

Quezon City -
Meet-up point: QC Circle eastern side of the main fountain area

Zamboanga City -
Meet-up point: Zamboanga City Hall, NS Valderosa Street, Zamboanga City

See you there!



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How To Take Better Photos While Travelling

How to Take Better Photos While Travelling

January 09, 2018

Everybody loves to travel. Whether alone or with company, many of us use a good portion of our money to afford our dream destination. Fortunately, with our cameras and smartphones, it becomes easier and more convenient to access cherished memories with our photos. While seeing the sights is one thing, being able to capture the essence of a breath-taking view is another. Sure, an expensive camera may help you improve the range of your images, but skill and experience are the best teachers when it comes to improving your photography expertise.

Photography is a means of building awareness across cultures, communities, and countries. Stunning images that depict a city’s spirit, for example, can speak volumes about a particular place—which parts of the city light up at night, the color of the sky, how the people look—small details that give people a virtual experience of the place. If you love travelling and taking unique pictures of your journey but haven’t mastered the art of bringing your photos to life, here are some tips you can use to enhance the impact of your travel photography:

Pack light

Don’t bring the entire house with you when you travel. Scale down your equipment to what’s really important and pack only the essentials. This way, you can challenge yourself to improvise during tough shooting conditions. Sometimes a masterpiece could be the result of a fortunate “accident”.

Get up early

Capturing early morning routines of the locals and how the place looks like before it gets busy is a great way to start your day and learn more about the place.

Feel the place

It may be exciting to take lots of photos as soon as you arrive at your destination, but taking pictures for the sake of getting things done might hinder your creativity. Find the time to get to know the place by immersing yourself in the small details.

Get off the beaten path

While most photographers need to fulfil standard postcard shots, it’s also good to explore non-popular locations. Who knows what you might discover on your path? Don’t be afraid to get lost and wander off to unfamiliar areas. Just make sure safety comes first always.

Get to know the people

Connect with the locals, other tourists, or even other photographers. You can gain new friends and learn new insights about the place. Additionally, each of your photos would have its unique back story.

Experiment with composition

Go beyond standard techniques and try going for different composition techniques. Feeling the place has helped you gain a deeper perspective. Perhaps you can tell a story by breaking a few rules. By all means, rule of thirds, balancing elements, depth, etc. are tried and tested techniques, but you can always experiment with your own.

Make the most out of the golden hour

Whether it’s before sunrise or sunset, be there ahead of time to prepare for the magic hour. Make sure you do your research and ask about the best places to shoot during the golden hour. Remember, good photography is about capturing and manipulating light.

Your camera is an extension of your eye. Whether you’re using a DSLR, a mirrorless camera , or any other brilliant photography staples, remember to watch with an open mind. Thru your lens, you can tell many wonderful stories and inspire your audience with captivating photos. Ultimately, the most rewarding thing about taking good photographs is being able to capture and share the heart of a moment which indeed, is priceless.

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