The New
Fujifilm X-series

GFX-50S

Delivers the world's best image quality. It combines outstanding resolution of 51.4 megapixels with exceptional tones, advanced color reproduction and high-performance lenses.

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X-100F

X-100F

The X-100F signifies the achievement of new heights in Fujifilm’s endless pursuit of perfection in photography. A long-anticipated iteration of the X100 series, the X100F is a powerful addition to FUJIFILM X Series, offering photographers the versatility of endless creativity.

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X-T10

QUALITY ON EVERY SHOT

Fujifilm X-T20

The X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot.

X-T10 Endorser

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x-A10

A compact and stylish camera packed with features perfect for everyday use

Featuring the beautiful color reproduction and advanced shooting performance found in all X Series cameras, the X-A10 also helps you capture everyday life perfectly thanks to its 180° tilting LCD screen, macro shooting from as close as 7cm, and Super Intelligent Flash that naturally captures backgrounds.

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the new X-A3

BEAUTY AND STYLE

Capture the beauty that excites you today with a camera that keeps you in style everyday. Add elegance to your life with the enhanced design of the new X-A3. Its aluminium dials, faux leather, vintage body make it your top fashion companion wherever you go.

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X-T2

Capture your passion

X-T2 Capture your passion

Shot by Jan Gonzales | X-T2

Shot by Jan Gonzales | X-T2

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X-T10

Capture Your Moment

Fujifilm X-T10

Get creative everyday and capture quality photos with ease. The XT10’s lightweight and compact body is made for enhanced operability. Its exquisitely designed dials allow you to quickly adjust the settings with ease.

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X-T10

For the unseen photography
X-Pro2 Always Evolving

Fujifilm X-T20

x-pro2 endorser

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Products

From cutting-edge digital SLR pro-level models to fashion-conscious point-and-shoot compacts, there's a Fujifilm FinePix digital camera to satisfy every kind of photographer.


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